Service to match your Ultimate Driving Machine. Service Pickup and Delivery available in Santa Rosa, CA.Schedule Service
Peace of mind for the road ahead with the BMW Ultimate Care + maintenance program at Hansel BMW of Santa Rosa.Learn More
Premium parts and service. Powerful value. BMW Value Service.Learn More
Are you searching for a BMW dealer in Santa Rosa? Look no further! At Hansel BMW, we aim to make the car buying experience for Santa Rosa shoppers as stress-free and straightforward as possible. To do this, we have curated a streamlined auto buying process that gets you in and out of our dealership and behind the wheel of your dream vehicle in no time. Make Hansel BMW of Santa Rosa your preferred BMW dealer in Santa Rosa!
For drivers seeking industry-leading performance, refined luxury, timeless style, or all of the above in their next vehicle, our new BMW inventory is the place to look. We are proud to be considered one of the top Santa Rosa new car dealers and are dedicated to helping you find the vehicle of your dreams for a great price.
Are you on the hunt for a trustworthy Santa Rosa used car dealer? No problem! Our pre-owned vehicle inventory is also worth checking out, especially for those seeking more budget-friendly alternatives. From distinguished BMW models of years past to highly affordable commuters, Petaluma shoppers have a wide range of options at our Santa Rosa used car dealership. If you don’t see a vehicle you love, complete our no-obligation CarFinder form, and we’ll let you know when it arrives at our dealership.
Once the right new or pre-owned vehicle checks off all of your boxes, our dedicated team of finance professionals can arrange an agreeable payment plan for you. We recommend filling out our online finance application to save you time at our dealership.
Unlike other car dealers in Santa Rosa, we want you to get the most miles out of your new or pre-owned vehicle, so we offer BMW auto repair and maintenance services. Whether you need a routine tire rotation or a thorough part replacement, our certified BMW technicians are happy to help. Schedule service whenever it’s most convenient for you. We also offer regularly updated service & parts coupons.
We aren’t your typical BMW dealer in Santa Rosa. In fact, the Hansel Auto Group story goes all the way back to 1851, when Joseph Hansel was selling horse-drawn carriages in California. While our means of transportation today have certainly improved, our goal remains the same: to make our customers happy and give back to the communities that support us.
From finding the right car to securing a loan or lease term that fits your budget, we look forward to showing you how straightforward the automotive experience can be. If you have any questions about our services, don’t hesitate to contact us at Hansel BMW.