From performance and handling that make your pulse race faster to a rich sports car heritage, this is a vehicle that’s all heart and pure BMW. Get behind the wheel of the BMW 2 Series, and let your emotions have their way with you. Available in a coupe and a convertible.
In 1975, BMW sparked a revolution with the 3 Series. And more than 40 years later, it's still the benchmark of the segment it invented. Forever evolving, its style and handling make it the most popular Series in the lineup. Each of its three models—Sedan, Sports Wagon and Gran Turismo—guarantee the ultimate thrills.
It's impossible to see the BMW 4 Series Coupe, Convertible and Gran Coupe and not feel their athleticism. Yes, they were born from the iconic 3 Series. But, a sleeker, more aggressive design matched with thrilling power makes each 4 Series model stand out in its own beguiling way.
Since its inception, the 5 Series has combined legendary BMW performance with a level of refinement that knows no equal. With leading innovations in both driving dynamics and interior technology, the All-New 5 Series is just as ambitious as those who drive it.
With curves that captivate and power that astounds, the uniquely stunning 6 Series elevates driving into an art form. Each one of its three models—Coupe, Convertible and Gran Coupe—is a one-of-a-kind masterpiece that delivers thrills you’ll savor over every mile.
The incredible BMW 8 Series reinvented to thrill the senses. Muscular, sleek, and striking, this Series combines motorsport heritage with the very latest design and technology.
Whether you’re off for a quick ride through the city or an extended road trip with family and friends, your adventure begins with the BMW X1.
With its coupe-inspired construction, surprising power, and available high-performance components, the BMW X2 is a truly liberating drive.
The BMW X3 lineup offers brand new technology and design features to keep you active, engaged, and one with the road.
The dynamic character of the new X4 lineup is on full display. With powerful engines, superior handling, and precise shifting ability, you’ll surpass the competition.
Vacation rides, long drives, and everyday lives. Whether you’re seeking out thrills or convenience, the BMW X5 SAV is ready to perform.
Transformative design. Convenient features. Connected technology. The BMW X6 Sports Activity Coupe was designed to fit perfectly into your life.
The generous configuration and premium features in the BMW X7 SAV evoke a feeling of spacious freedom while the engineering ensures driving comfort from the inside out.
Filled with power normally reserved for the track, M generates pulse-racing performance unlike anything else. And after 40 years, M models aren’t done pushing their power to the limits. But don’t worry; they’re still street legal. Barely.
Hansel BMW of Santa Rosa
Are you searching for a BMW dealer in Santa Rosa? Look no further! At Hansel BMW, we aim to make the car buying experience for Santa Rosa shoppers as stress-free and straightforward as possible. To do this, we have curated a streamlined auto buying process that gets you in and out of our dealership and behind the wheel of your dream vehicle in no time. Make Hansel BMW of Santa Rosa your preferred BMW dealer in Santa Rosa!
For drivers seeking industry-leading performance, refined luxury, timeless style, or all of the above in their next vehicle, our new BMW inventory is the place to look. We are proud to be considered one of the top Santa Rosa new car dealers and are dedicated to helping you find the vehicle of your dreams for a great price.
Are you on the hunt for a trustworthy Santa Rosa used car dealer? No problem! Our pre-owned vehicle inventory is also worth checking out, especially for those seeking more budget-friendly alternatives. From distinguished BMW models of years past to highly affordable commuters, Petaluma shoppers have a wide range of options at our Santa Rosa used car dealership. If you don’t see a vehicle you love, complete our no-obligation CarFinder form, and we’ll let you know when it arrives at our dealership.
Once the right new or pre-owned vehicle checks off all of your boxes, our dedicated team of finance professionals can arrange an agreeable payment plan for you. We recommend filling out our online finance application to save you time at our dealership.
Unlike other car dealers in Santa Rosa, we want you to get the most miles out of your new or pre-owned vehicle, so we offer BMW auto repair and maintenance services. Whether you need a routine tire rotation or a thorough part replacement, our certified BMW technicians are happy to help. Schedule service whenever it’s most convenient for you. We also offer regularly updated service & parts coupons.
We aren’t your typical BMW dealer in Santa Rosa. In fact, the Hansel Auto Group story goes all the way back to 1851, when Joseph Hansel was selling horse-drawn carriages in California. While our means of transportation today have certainly improved, our goal remains the same: to make our customers happy and give back to the communities that support us.
From finding the right car to securing a loan or lease term that fits your budget, we look forward to showing you how straightforward the automotive experience can be. If you have any questions about our services, don’t hesitate to contact us at Hansel BMW.
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(888) 540-1755
Call Now2925 Corby Ave • Santa Rosa, CA 95407
Get DirectionsOpen Today! Sales: 9am-7pm
Open Today! Service: 7:30am-5:30pm
Open Today! Parts: 8am-5pm