Our Team - Hansel BMW of Santa Rosa


Click on one of the people below to find out more information.

  • Henry Hansel
    General Manager

    Hometown: Vacaville, CA

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  • David DeMarinis
    Sales Director

    Hometown: Mentor, OH

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  • Shawn Hartnett
    Sales Operations Director

    Hometown: Santa Rosa, CA

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  • Tom Ausdenmoore
    Used Car Manager

    Hometown: Santa Rosa, CA

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  • Lorenzo Serrano
    General Sales Manager

    Hometown: Santa Rosa, CA

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  • David Berbiglia
    Finance Manager

    Hometown: Ukiah, CA

    Fun fact: I was born on leap year 02/29/1980. My birthday is every 4 years. Technically I am 9 years of age.

    I started in Sales in March of 2000. Worked at the old facility (2800 Corby) selling VW, BMW and Subaru. I sold cars for 14 years and was the top salesperson for 13 years in a row. I promoted to BMW Finance Manager March 2014 in the new BMW facility.

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  • Cyril Kangrga
    Finance Manager

    Hometown: San Francisco, CA

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  • Leisa Crisafulli-Hale
    Receptionist

    Vacaville, CA

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  • Andrew Wood
    Sales and Leasing Consultant

    Hometown: San Jose, CA

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  • Dan McDonnell
    Client Advisor

    Hometown: Santa Rosa, CA

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  • Jacques LaMarsh
    Sales and Leasing Consultant

    Hometown: Mill Valley, CA

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  • Yader Padilla
    Client Advisor

    Hometown: Santa Rosa, CA

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  • Kelly Kimberly
    Client Advisor

    Hometown: Palm Springs, CA

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  • Ken Selberg
    Client Advisor

    Hometown: Rohnert Park, CA

    Fun fact: I am a huge SF Giants fan. My wife and I go to spring training every year.

    I started in the business in March of 2003 at what was Prestige Imports. I sold BMW, VW and Subaru for years until the present dealerships were built.


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  • Kendall Brocco
    Client Advisor

    Hometown: Santa Rosa, CA

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  • Luis M
    BMW Genius

    Santa Rosa, CA

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  • Jim Taylor
    Hansel Leasing

    Hometown: Santa Rosa, CA

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  • Mike Weldon
    Service Director

    Hometown: Pleasent Hill, CA

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  • Steven Tebben
    Reconditioning Manager

    Hometown: Orange County, CA

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  • Joseph Sheridan
    Shop Foreman

    Hometown: Rigewood, NJ

    Fun fact: I was a SAAB  Master Technician challenge winner and was awarded a trip to Sweden. Soon after the challenge, GM's takeover of the SAAB brand cancelled the international prize trip. I have yet to make it to Europe.

    I started on March 22, 2004 as a BMW/SAAB Technician. I became a Team Leader. We moved and I soon became the Shop Foreman.

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  • Jesus Sandoval
    Detail Manager


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  • Ruby Bagby
    Assistant Service Manager

    Hometown: Marin, CA

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  • Matt Quinn
    Service Consultant

    Hometown: Rohnert Park, CA

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  • Mike Allen
    Assistant Service Manager

    Hometown: Rohnert Park, CA

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  • Greg Deneefe
    Service Advisor

    Hometown: Santa Rosa, CA

    Fun fact: I love to do wood work on my time off.

    I started as a Service Coordinator at Hansel Acura where I quickly moved into a Service Advisor role before I transferred into a Service Consultant position at Hansel BMW in 2015. 

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  • Monique Anderson
    Service Coordinator

    Hometown: Windsor

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  • Jorge Vega
    Quality Control Supervisor


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  • Christopher Redente
    Technician

    Hometown: Rohnert Park, CA

    Fun fact: I play lead guitar in a couple of local rock bands. One is an 80's "hair-metal" party rock band where we dress up in full 80's attire, wigs and all, while performing all the hits.

    Though I've seen people come and go over the years, the "core group" here has remained mostly the same. There is a professional, yet light-hearted, sense of camaraderie as we work together. 

    As of September of 2016 I've been with Hansel BMW for 12 years. I started at the 2800 Corby location and was hired as a Journeyman BMW Technician. I advanced to Master Technician.

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  • Wade Morris
    Technician

    Hometown: Sebastopol, CA

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  • Rob Young
    Technician

    Hometown: Kenwood, CA

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  • Paul Stibbe
    Technician

    Hometown: Santa Rosa, CA

    Fun fact: I have travelled to 19 different countries.

    I was hired by Prestige Imports (now the Hansel Auto Campus) in 2005. I had mostly worked for independent repair shops and this was the first dealership with BMW training I had worked at. I have become a Level I Master Technician.

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  • Manny Gomez
    Technician

    Hometown: Santa Rosa, CA

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  • Tom Charleston
    Technician

    Hometown: Novato, CA

    Fun fact: When I was in grade school I won a talent show two years in a row, doing impressions.

    I started in July of 1991. I always worked as a BMW Technician. I remember when the two Service Offices were added in the old Prestige Building.

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  • Cooper
    Technician

    Hometown: Petaluma, CA

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  • Ivan Alarcon
    Shuttle Driver and Detailer

    Hometown: Boonville, CA

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  • Dana Humpryes
    Technician

    Hometown: Petaluma, CA

    Fun fact: I enjoy watching my daughter play softball.

    I started May 3, 2004 at Hansel Prestige.

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  • Tony Gomez
    Technician

    Hometown: Santa Rosa, CA

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  • Willy Young
    Technician

    Hometown: Santa Rosa, CA

    Fun fact: I enjoy playing fast pitch softball and baseball.

    I started in 2006, as a BMW Technician.

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  • Paul Fender
    Service Technician


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  • Manuel Gomez
    Service Technician

    Hometown: Santa Rosa, CA

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  • Bryon Shu
    Parts Manager

    Hometown: Rohnert Park, CA

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  • John Arends
    Assistant Parts Manager

    Hometown: Calistoga, CA

    Fun fact: I teach 2 classes at SRJC Community Education.  Hop Into Homebrewing and Cheers to Craft Beer.

    I have been the Assistant Parts Manager since October 1, 1978.


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  • Brianna Campbell
    Parts Administrative Assistant


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  • Billy Gomez
    Parts Counter

    Hometown: Windsor, CA

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  • Adam Nelms
    Parts Counter

    I started with the Hansel's in 2001 back in the old Prestige Imports building. After about 10 years in that "vintage" building it was fun to be here while the new Hansel Auto Campus was being designed and built. I was part of the team that helped design and layout the new Hansel Parts Center, along with that I was on the team that moved THOUSANDS of parts from the old building to the new one. I'm happy to have just celebrated over 15 years with the Hansel Auto Group. 

    I grew up all over Northern California including Santa Clara, Santa Cruz and Lake Counties. I have lived in Sonoma County for 15 years and have settled down with my wife and 2 beautiful boys Zac and Carter in Bennett Valley, Santa Rosa.

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  • Charles Zanella
    Parts Counterperson


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  • Jeff Schnell
    Facility Maitenance

    Hometown: Santa Rosa, CA 

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Call us at (707) 709-8413 for immediate assistance!